Debbie B. Parhar
Debbie Parhar is a strategic advisor and trusted partner to CEOs, executives, senior leaders, politicians and technicians on pressing policy, reputation and business issues, particularly in the transportation, public, health, communications, academia, utilities, natural resources, clean energy and small business sectors.
Her job is to tend and defend the brand and reputation of people, businesses, and business goals and decisions, by driving outreach strategies and advocacy to establish trusted stakeholder relationships; activating appropriate tactics to implement business and strategy decisions; harnessing the potential of employees to be brand advocates, and inspiring understanding and acceptance of business priorities through thoughtful storytelling.
She is a seasoned, collaborative leader with an 18-year track record of PR/communications delivery. Debbie has worked for top local and national companies, including Telus, TransLink and BC Hydro, and all levels of government. She is now lending her expertise to municipalities across Canada as they grow and develop sustainably through strategic transit investments. Debbie has played a key role at universities and not-for-profits, turning potentially challenging situations into positive brand reputation.
Through her work, Debbie has supported her clients on a multitude of initiatives and helped them earn international recognition for their commitment to communications and sustainability excellence.