PR Strategy and Messaging
Brand reputation is shaped by what people say about you. We will help you connect with the right audiences and build relationships that last.
Our track record is defined by telling your story in a way that changes how people see things. We look at your big picture and skillfully integrate our PR and communications strategies into your business needs. We will be thoughtful and creative, and develop strategies that are impactful and add value to your business.
PR strategy / Communications Strategy / Corporate Communications / Key message development / Crisis communications / Earned media / Owned media / Publicity / Press kits / Press releases / Press events / Media relations / Media training / Social and digital strategy / Measurement
The C-Suite and other executive leaders are essential to helping boost your reputation.
Most often, a successful brand reputation is tied closely with the C-Suite. The credibility, authenticity and leadership of CEOs, CFOs, COOs and other senior leaders can amplify the message and build trust with your audiences—shareholders, investors, influential stakeholders or employees.
We help the C-Suite in government, corporations and not-for-profits navigate major company announcements, build their personal reputation and manage crises and issues.
Key message development / Speech writing / Digital and social engagement / Issues management / Coaching / Crisis Communications / Employee Communications / Personal brand development / Award opportunities / Brand partnerships / Media training
News spreads fast in today’s digital and social world. When a challenge strikes, acting fast yet thoughtfully is an art. Getting a second chance to say what you mean is unlikely. It is important to be prepared and never to be misunderstood.
From bomb scares to workplace fatalities to labour disruptions, we have helped major organizations put processes in place to rapidly respond in crisis situations. We work on the ground and as an extension of your team to listen to your needs, guide your strategies, and help you engage media, your customers, shareholders and investors, as well as other key stakeholders.
Crisis communications strategy / Key message development / Media strategy / Stakeholder strategy / Interview preparation / Media training / Media relations support / Press releases / Press events and tours / Social and digital communications
Integrating influencers in the mix to amplify the message.
We develop strategies and tools to target stakeholders, who understand, support and benefit from your business. Being validated by respected influencers, thought leaders, influential bloggers, and media elite is one of the most authentic ways of earning support for your brand and business.
Key message development / Brand partnerships / Investor relations / Influencer engagement / Influencer endorsement / Digital and social outreach /Issues management / Supporting PR
At the heart of every successful business is a team of dedicated and loyal employees. Now harness their potential as your best brand advocates.
An informed and engaged workforce can have a positive impact on bottom line results. Employees are closest to your customers and stakeholders. They have a finger on the pulse and can provide invaluable insights to improve your business practices and outcomes.
We will thoughtfully put employees first in our strategies and help take your engagement and dialogue to new levels.
Key message development / Corporate Communications / Digital communications / Employee events / Corporate giving / Executive communications
Change the way people see your business through thoughtful storytelling.
We have mastered the art of writing for business, politics and not-for-profits, using the “what’s in it for me” principle. We think like your audiences, we consider their needs and we develop stories that connect, inspire and motivate them act so we can help you achieve your desired business results.
Speeches / Report writing / Copy writing / Messages / Press releases / Editorial / Op-Eds / Blog posts