Defining “Create. Build. Sustain. Value Through Communication.”


The word “value” means different things to different people and depends on context.

For Debbie B. Parhar Communications and Public Relations, value through communication is defined by the client and its individual business needs and objectives. It could mean revenue and profits. It could mean influencing opinion or behaviour change. It could also mean new relationships or a more engaged workforce.

There are three ways I aim to deliver value through communication:

Create. I begin by working closely with a client to define their communications goals and objectives, and infuse creativity and innovation to design communications strategies to help meet these goals and objectives.

Build. Then I build solutions to align with the strategies and to meet the goals and objectives. Through my commitment to excellent service, I will be responsive and flexible in building solutions that meet the needs of the client, and their target markets or audiences.

Sustain. To sustain value, I put processes in place to evaluate strategies and solutions to allow us to evolve and adapt based on changing environments or communications needs.

That is how I define Create. Build. Sustain. Value through Communication.

It’s my brand promise. 

— Debbie